Simple, transparent pricing with no hidden fees. Upgrade or cancel any time. Every plan includes full dashboard access from day one.
Perfect for small businesses ready to grow their online presence with professional-grade SEO tooling.
For businesses serious about scaling their traffic, leads, and AI search presence.
Full automation for serious businesses. Includes 1 project — add up to 2 more at $199/mo each.
All plans include a 14-day free trial. No credit card required. Cancel any time.
White-label RoverSEO under your brand. Manage all your clients from a unified agency dashboard with your logo, your colors, and your domain. Perfect for digital marketing agencies, SEO consultants, and web design firms that want to offer managed SEO as a service without building the infrastructure themselves.
No matter which tier you choose, these are always included — no upgrades needed.
Everything you need to know before signing up.
Yes — all plans include a 14-day free trial with full feature access. No credit card is required to start. If you decide not to continue, your account simply expires at the end of the trial with no charges.
Absolutely. You can upgrade or downgrade your plan at any time from your account settings. Upgrades take effect immediately and are prorated to your current billing cycle. Downgrades take effect at your next renewal date.
You keep full access to your plan until the end of your current billing period. Before cancellation completes, you can export all your data — keywords, rankings, audit history, reports, and backlink data — in CSV format.
Starter and Growth plans each include 1 project. Pro includes 1 project and lets you add up to 2 additional projects at $199/mo per project (max 3 total on Pro). If you need more than 3 projects, the Agency plan is designed for that — it gives you a white-labeled platform with 3 client seats included and $99/mo per additional seat.
The AI Visibility Engine (GEO — Generative Engine Optimization) is our proprietary system that tracks and improves your brand's presence in AI-generated answers. We query ChatGPT, Perplexity, and Google AI Overviews for your target keywords weekly, detect whether your brand is cited, and give you a scored action plan to increase your AI mention rate. It's available on Growth and Pro plans.
The Agency plan ($1,000/mo) gives you a white-label version of RoverSEO under your own brand. You get 3 client seats included — each seat is a fully managed client project with its own dashboard. Additional seats are $99/mo each. You manage all clients from a unified agency dashboard, and reports are delivered under your agency's logo.
Yes. RoverSEO is SOC 2 Type II compliant. All data is encrypted at rest (AES-256) and in transit (TLS 1.3). We are GDPR-ready with a full data processing agreement available on request. We never sell or share your data with third parties.
14 days free on any plan. No credit card. Full access from day one.